PRODUCTNIKE PRODUCT DIRECTION: SUSTAINABILITY AND NIKE WOMEN
Here's What Makes a 'Sustainable Shoe' Sustainable | The Fresh Press by Finish Line
By Finish Line Year: 2022Container: The Fresh Press by Finish Line URL: https://blog.finishline.com/2022/04/20/heres-what-makes-a-sustainable-shoe-sustainable/
Predicted Market trends are forecasting that Sportswear customers want more sustainability, Artificial Intelligence (AI) in Designing Apparels, Fashionable Sports Apparel, a focus on the woman’s market share, Celebrity Brand Ambassadors for Sports Apparel, Technology for Personalisation and Smart Clothing and More Size Inclusivity.
Nike has already achieved 80% of its 2021 collection scoring on approved sustainability performance.
PRICE
NIKE: PRICE TAG
Nike Tag
By Anon Container: indiamart.com URL: https://www.indiamart.com/proddetail/nike-tag-23751072891.html
What about Nikes Affordability? The Company has a number of pricing strategies depending on their consumer groups.
The price of Nike products fluctuated depending on specific details of their products including type, features, design, and edition.
The Company sells its athletics shoes at standard prices to consumer groups who can pay standard prices.
PLACE
Nike
By Pavilion KL Container: www.pavilion-kl.com URL: https://www.pavilion-kl.com/viewstore/Nike
At the end of fiscal 2019, Nike operated 384 retail stores in the United States. Of these, 217 were Nike brand factory stores, while 29 were Nike brand inline stores. Among the remaining stores were 109 Converse and 29 Hurley stores. Nike had six major distribution channels across the United States at the end of fiscal 2019.
Looking at Nike’s international distribution channels, the company operated 768 stores outside the United States at the end of fiscal 2019. Of these, 648 were Nike factory stores, while 57 were Nike brand inline stores. The remaining 63 stores were Converse stores. Meanwhile, online sales have emerged as a key distribution channel for Nike, as well as other companies in the space.
PROMOTION
NIKE: MESSAGE
5 best advertising campaigns by Nike | Inspiring Campaigns
By COTW Year: 2021Container: campaignsoftheworld.comURL: https://campaignsoftheworld.com/digital/5-best-advertising-campaigns-by-nike-2021/
Storytelling as a marketing strategy has proved to be extremely effective for brands.
Instead of the product being the centrepiece, Nike’s content does the talking in the form of storytelling and demonstrates its ability to entertain, educate and inform consumers.
The brand uses photos and videos to effectively communicate its core values and creates content that converts, raises awareness and engages a wide audience including reaching and retaining millions of users online through social media.
PEOPLE
NIKE: CONSUMERS & COMMUNITY
Thank you to Nike’s Community Impact Fund and the Oregon Community Foundation for the generous support of $10,
By Anon Container: ACEing Autism URL: https://aceingautism.org/17810-2/
The global sportswear apparel market in 2021 was valued at US$178.73 billion, and is likely to reach US$248.99 billion by 2026.
Sportswear consumers are becoming more and more health conscious, demand is growing for more athleisure and there is an increase of influence on Social Media.
Looking at Community Investment NIKE invested $89.8 MILLION in community impact.
Taking a closer look at Black Community Commitment; NIKE, Converse, Jordan Brand, and Michael Jordan have committed a combined $140 MILLION over 10 years to support organizations focused on economic empowerment, education, and social justice to address racial inequality for Black Americans.
PROCESS
NIKE: MANUFACTURING & PRODUCTION
Of Chinese Manufacturing: Shutting Down ‘The World’s Factory’
By Prince Ghosh Container: Forbes URL: https://www.forbes.com/sites/princeghosh/2020/09/18/the-exodus-of-chinese-manufacturing-shutting-down-the-worlds-factory/
Nike does not own any factories for producing its product; the brand outsources all of its manufacturing to third parties to save on costs.
In addition, continued innovation and product quality are key factors of success and growth.
The company’s manufacturing processes enhance efficiency, increases production, and reduces waste.
Nike maximises it’s profit margins, lowers inventories and lowers price markdowns, and ensures that the customer receives the right product at the right time.
Nike sources product from 525 contract factories that together employ more than 1 million workers across 41 countries.
Most of these factories are owned by well established factory groups that are multinational companies in their own right.
PHYSICAL EVIDENCE
NIKE: COMMUNITY COACH
Nike 45 Grand Gym – The One Centre
By Anon URL: https://theonecentre.com/case-studies/nike-45-grand-gym/
A Nike Retail Store Coach is responsible for creating an environment that will provide a premium consumer and employee experience and implement/execute programs to drive business results.
Nike Training Club offers many excellent trainer-led classes, but there's also the option to have a more robotic audio guide taking you through reps with video clips.
With NTC, you get access to more than 200 free workouts across strength, endurance, yoga and mobility targeting your abs, arms, shoulders, glutes and legs.
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