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Showing posts from January, 2023

Nikes’s Effective Use of the Extended Marketing Mix

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PRODUCT NIKE PRODUCT DIRECTION: SUSTAINABILITY AND NIKE WOMEN Here's What Makes a 'Sustainable Shoe' Sustainable | The Fresh Press by Finish Line By  Finish Line  Year:  2022 Container:  The Fresh Press by Finish Line  URL:  https://blog.finishline.com/2022/04/20/heres-what-makes-a-sustainable-shoe-sustainable/ Predicted Market trends are forecasting that Sportswear customers want more sustainability, Artificial Intelligence (AI) in Designing Apparels, Fashionable Sports Apparel, a focus on the woman’s market share, Celebrity Brand Ambassadors for Sports Apparel, Technology for Personalisation and Smart Clothing and More Size Inclusivity. Nike has already achieved 80% of its 2021 collection scoring on approved sustainability performance. PRICE NIKE: PRICE TAG Nike Tag By  Anon  Container:  indiamart.com  URL:  https://www.indiamart.com/proddetail/nike-tag-23751072891.html What about Nikes Affordability? The Company has a number of p...

NIKES PROMOTIONAL STRATEGY

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  INTRODUCTION   Nike's message is “To bring inspiration and innovation to every athlete in the world.” Supported by the Nike swoosh logo and ‘just do it’ slogan This is the core essence of Nikes brand identity; how it attracts customers and creates awareness of the Nike brand as athletic and fashionable sportswear and trendy lifestyle.   Nikes message is used to communicate with target customers in the global athletic footwear, apparel, and equipment industry.   Nikes Promotional strategy is a combination of advertising, personal selling, direct marketing, sales promotions, and public relations that allows the brand to effectively promote its products and strengthen its brand image.   AN OVERVIEW OF NIKE’S PROMOTIONAL STRATEGY    Digital Marketing and communication in todays competitive market environment now means that a strong online presence is crucial for Nike to stay ahead of its competitors, increase brand awareness, and attract new customers on...